The BBC as market shaper and creator

Title: Chapter 4.2 The BBC as market shaper and creator

Authors: Mariana MAzzucato and Cian O’Donovan

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Précis: At the heart of the government’s White Paper on the future of the BBC is an implicit accusation that the broadcaster is ‘crowding out’ the market through the scale and quality of its services.

Cite: Mazzucato, M. and O’Donovan, C. (2016) ‘The BBC as market shaper and creator’, in Seth-smith, N., Mackay, J., and Hind, D. (eds) Rethinking the BBC: Public Media in the 21 st Century. London: Commonwealth Publishing, pp. 101–105. Available at: http://commonwealth-publishing.com/shop/rethinking-the-bbc-public-media-in-the-21st-century/.


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